Who We Are

USRC Hospitality is a national mortgage banking company specializing in hotel financing. Providing creative capital solutions for hotel owners and developers throughout the United States, we have originated over $1 billion of debt and equity for hospitality properties across the country since 2005. Through our collective knowledge and industry experience, we provide comprehensive project analysis and competitive solutions for the unique needs of each client and project. Our success is attributed to our in-depth knowledge of the hospitality industry and our nationwide lender relationships. Through these, we are able to provide our clients with access to the most competitive loan programs in the country. Our experience, knowledge, integrity and lender relationships ensure a full-service experience and the most favorable financing terms.

By relying on our extensive network of local, regional and national lending sources, we provide:

  • Non-recourse permanent financing on an immediate and forward basis
  • Construction financing for quality to-be-built projects
  • Bridge loans for properties being reflagged or requiring a PIP

We are active members of the Mortgage Bankers Association and the Asian American Hotel Owners Association (AAHOA).

Hotel Financing Team

Rob Pisanelli, Principal

W: (585) 264-9030

C: (315) 521-2909


Rob is a founding principal of the national mortgage banking company U.S. Realty Capital and head of USRC Hospitality. As Principal, Rob directs USRC Hospitality’s overall operations from the initial client contact to the final closing. He is committed to providing all of his clients with creative capital solutions tailored to their unique requirements.

An invaluable component in initiating and nurturing strong lender and client relationships, Rob provides the utmost personal attention and professional service to ensure the successful financing of his clients’ projects. A lender’s take on Rob: “Rob is a highly knowledgeable mortgage banker who truly exemplifies the mantra of embedding value into the transaction, both for the borrower and lender.”

Rob specializes in hotel financing and has closed loans across the country. Financing requests for his clients have included equity, mezzanine, construction, long-term debt and joint venture transactions. Rob’s success is attributed to his in-depth knowledge of the hospitality industry and his nationwide lender relationships. Through these relationships, Rob and USRC Hospitality are able to provide our clients with access to the most competitive loan programs in the country.

Rob attained his B.A. in economics from Hobart College where he also graduated as the college’s #2 all-time leading scorer in basketball. Following Hobart, Rob went on to play basketball professionally in Italy and the United States, and coached at the collegiate level for three years. Rob holds an MBA from East Carolina University.

Rob’s professional affiliations include the Mortgage Bankers Association (MBA) and the Asian American Hotel Owners Association (AAHOA).

Bryan Lorenz, Director

W: (585) 264-9030

C: (716) 901-1419


Since joining US Realty Capital in 2008, Bryan has spearheaded the office’s loan origination and business development activities.  Bryan has also brokered the entire capital stack to include Permanent, Construction, Mezzanine, Bridge, Joint Venture, and Equity funding for multi-tenant office, retail and industrial buildings, apartments, self-storage facilities, and hotels.

Over his tenure, Bryan has been a driving force in the expansion of USRC Hospitality.  He has successfully placed in excess of several hundred million dollars in debt and equity for projects all across the country.  Capital sources include; credit companies, pension funds, CMBS lenders, life insurance companies, private funds, local, regional and national banks.

The attention to detail and market knowledge Bryan brings to every transaction has made him an invaluable resource to his clients.  “What you will find with Bryan and his colleagues at USRC Hospitality is that they truly put the needs on their clients first.  Adding value and building long term relationships are the cornerstones of their business,” as quoted by one of Bryan’s clients.

Bryan attained his B.S. in Finance from West Virginia University.  At WVU, Bryan went on to become an award winning linebacker and special team’s contributor for the nationally ranked Mountaineers.

Professional affiliations include the Mortgage Bankers Association (MBA) and the Asian American Hotel Owners Association (AAHOA).

Stephen Moore, Director

W: (585) 264-9030


Chris Vavrina, Director

Rishi Patel, Director

W: (585) 264-9030